Abstract：The revival of contemporary rhetoric is caused by people's rethink of language and knowledge along with their relationship. The new rhetoric attach importance to describe the rhetoric phenomenon from a double intercommunicability and the point of view of the whole culture construction, and expatiate it in the direction of diffirent subjects as philosophy, culturology, sociology, anthropology etc. Different from the former, the postmodern rhetoric theories emphasize the rhetoric, as a "scatter" without a centre, it's a self-catradicted and an expressive device which can never compose an ordinal construction. Modern rhetoric and postmodern rhetoric theories have argued for the rhetoric phenomenon and theory, which indicates, nowadays while being more globality, human culture follows a developing trend emphasized on diversification.
