Abstract：The daily living consumption of peasants' family,mainly go on through the self-sufficient way under the traditional economic condition.The development of modern market economy brings enormous impact to farmers' consumption.Peasant households are involved in a highly open socialized system.The consumption desire swells,consumption pattern is socialized day by day,and the monetary expenditure pressure is increasing with consuming socialized accompanying.In order to keep family daily life and normal operation of production,and seek the equilibrium between swelled consumption demands and limited consuming capacity, farmers have to make the choice between consumption content's "expansion" and "control",famers carry on the rational consumption choice through the matching of "self-sufficiency" and "he gives" and the appropriate arrangement of consumption opportunity.
