Abstract：Based on social cognitive theory，this paper built a model of the effect of perceived quality of MBA brand on role identity of professional manager，including the mediating effect of selfefficacy and the moderating effect of work values. Results of the hierarchical regression analysis of 238 professional managers in MBA education showed that，perceived quality of MBA brand had a positive effect on role identity of professional manager and selfefficacy partially mediated the relationship between the two； intrinsic value enhanced the positive relationship between selfefficacy and role identity of professional manager，economic value weakened the positive relationship between selfefficacy and role identity of professional manager.
