The Rise of the Magazine Cultural Industry in the New Century——A Case Study on The Legends through Ancient and Modern Times， the Wuxia Volume(2001－2010)
Zheng Baochun
School of Chinese Language and Literature， Central China Normal University， Wuhan 430079
Abstract：The once-popular magazine of genre fiction，The Legends through Ancient and Modern Times， the Wuxia Volume，integrates the Wuxia fiction writing in the Chinese-speaking world with the cultural concept of “the mainland new Wuxia”，interacting with the rise of martial arts films，online games，animations，online novels and so on.Both the intergration and interaction create the Wuxia type with Chinese characteristics in the cultural industry. This paper describes the establishment of the editorial team and the author team，the construction of the magazine text，the interaction between readers and the magazine，and the operation of the publishing department，the interaction between the editorial department and the competent authority so as to form the symbolic，dynamic，engaging，networking，reflective，signal，national and feminist narrative of the magazine production.Based on this case，the paper introduces the analytical framework of critics such as Theodor W. Adorno and Scott Lash to illustrate that this new cultural industry has a side of overlap and a different side compared with the West. Commercial value and cultural value can be effectively unified through such a fledging structural operation.
郑保纯. 新世纪杂志文化工业的兴起——以《今古传奇·武侠版》(2001－2010年)为例[J]. 华中师范大学学报（人文社会科学版）, 2020, 59(3): 150-158.
Zheng Baochun. The Rise of the Magazine Cultural Industry in the New Century——A Case Study on The Legends through Ancient and Modern Times， the Wuxia Volume(2001－2010). journal1, 2020, 59(3): 150-158.
2020, Vol. 59 
