Abstract：Although public communication gradually presents a relatively clear academic spectrum， it is still vague and endowed with a number of academic imaginations with different or even contradictory value orientations. In practice， it is also reduced to a purely technical understanding and application. Its value dimension and practical character are obscured， which limit the imagination space and value concern of communication research， and thus encounter “knowledge crisis”. Therefore， it is necessary to pursue and reiterate the value appeal and practical character of public communication. In terms of value appeal， public communication advocates the realization of public interest and common good through free speech and expression on the basis of public supremacy. In terms of practical character， public communication emphasizes the construction of public sphere and deliberative democracy through citizens’ participation and social actions. Reaffirming the value appeals and practical characters of public communication is conducive to alleviate its knowledge crisis.
刘 杰. 公共传播的价值底色与实践品格[J]. 华中师范大学学报（人文社会科学版）, 2021, 60(3): 83-90.
Liu Jie. The Value Appeal and Practical Character of Public Communication. journal1, 2021, 60(3): 83-90.
2021, Vol. 60 
