Abstract:China's rural culture has been changing along with the practical exploration of its path to modernization. China's exploration of modernization began with industrialization, superimposed with urbanization, marketization and informatization successively after the Reform and Opening-up. The rural culture now has been influenced by the combined effects of industrialization, urbanization, marketization, informatization and even globalization, and become a polyphonic culture. From the perspective of Marxist cultural theory, the changes in China's rural culture since modern times are deeply rooted in the facts of modern economic development, such as industrialization and urbanization, consistent with the changes in the rural economic structure and the resulting social relations in the process of modernization. It is difficult for rural culture to revitalize itself and prosper on its own. A necessary step is to first develop rural productive forces, revitalize rural industries, promote the modernization and transformation of the rural economic base, so as to revitalize rural culture and achieve its prosperity.