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华中师范大学学报(人文社会科学版)  2025, Vol. 64 Issue (1): 176-188    
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主题宣传与学术期刊影响力提升——来自国家社科基金资助期刊的经验证据
魏 建1,2 王玲强1
(1.山东大学 人文社科期刊社, 山东 济南 250100; 2.山东大学 经济研究院, 山东 济南 250100)
Thematic Publicity and the Enhancement of Academic Journal Influence——Empirical Evidence from Journals Funded by the National Social Science Fund of China
Wei Jian1,2  Wang Lingqiang1
(1.Journals of Humanites and Social Science, Shandong University, Jinan 250100;2.The Center for Economic Research, Shandong University, Jinan 250100)
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摘要 作为思想文化传播的重要阵地,学术期刊在研究阐释党的最新理论成果,将政治话语转化为学术话语方面作出了突出贡献,实现了学术研究和主题宣传的有机结合,有效提升了社会效益。以2008—2021年国家社科基金资助期刊为研究样本,分别以篇均被引频次和人大复印报刊资料转载率作为被解释变量,实证检验了主题宣传对期刊学术影响力的作用效果。研究发现,主题宣传从总体上提升了期刊的学术影响力,为其带来了更高的引用率和转载率。分样本检验发现,相对于权威、顶级期刊,主题宣传能够为其他期刊带来更高的引用率和转载率;主题宣传对不同类别期刊的作用效果存在差异,能够为综合类、社科类期刊带来更高的引用率,为综合类、人文类期刊带来更高的转载率。进一步分析表明,主题宣传热度越高,期刊进行主题宣传对其引用率的提升作用越高;既往主题宣传热度越高,期刊进行主题宣传对其转载率的提升作用越低。研究从学术影响力的角度实证检验了主题宣传的作用效果,为主题宣传提升社会效益提供了经验证据。
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魏 建
 王玲强
关键词 学术期刊 主题宣传 学术影响力 引用率 转载率    
Abstract:As an important platform for the dissemination of ideas and culture, academic journals have made outstanding contributions in studying and interpreting the latest theoretical achievements of the Communist Party of China, and transforming political discourse into academic discourse. They have achieved an organic combination of academic research and thematic publicity, and effectively improved social benefits. Taking journals funded by the National Social Science Fund of China from 2008 to 2021 as the research sample,and the average citation frequency per article and the reprint rate of China Social Science Excellence as the dependent variables, this study empirically tested the effect of thematic publicity on the academic influence of journals. The study found that thematic publicity overall enhances the academic influence of journals, resulting in higher citations and reprint rates. Sub-sample tests found that compared with authoritative and top journals, thematic publicity can bring higher citation rates and reprint rates to other journals. The effect of thematic publicity on different types of journals varies. It can bring higher citation rates to comprehensive and social science journals, and higher reprint rates to comprehensive and humanities journals. Further analysis shows that the stronger the thematic publicity atmosphere, the more likely the thematic publicity is to increase the citation rates of the journal. The stronger the thematic publicity atmosphere in the past, the lower is the effect of thematic publicity on improving the reprint rates of the journal. This study empirically tested the effectiveness of thematic publicity from the perspective of academic influence, providing empirical evidence for the improvement of social benefits by thematic publicity.
Key wordsacademic journals    thematic publicity    academic influence    citation rates    reprint rates
收稿日期: 2025-01-24     
引用本文:   
魏 建, 王玲强. 主题宣传与学术期刊影响力提升——来自国家社科基金资助期刊的经验证据[J]. 华中师范大学学报(人文社会科学版), 2025, 64(1): 176-188.
Wei Jian,  Wang Lingqiang. Thematic Publicity and the Enhancement of Academic Journal Influence——Empirical Evidence from Journals Funded by the National Social Science Fund of China. journal1, 2025, 64(1): 176-188.
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https://journal.ccnu.edu.cn/sk/CN/     或     https://journal.ccnu.edu.cn/sk/CN/Y2025/V64/I1/176
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