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| Marketing Innovations and Enterprises'' Continuous Development in Knowledge Economy |
| 华中师范大学经济学院,湖北武汉 |
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Abstract On analyzing the Knowledge Economy and the changeable trends of marketing environment, this paper discusses the inner relations between marketing innovations and enterprises' continuous development. Aiming at the continuous development of Chinese enterprises, it also discusses the challenges of Knowledge Economy and the issues of how to make marketing innovations effectively.
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Received: 25 April 2000
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