|
|
|
| Power， Social Construction and Globalization： Media as Social Practice for Audiences |
| Zhang Siqi |
| Department of Sociology， The University of Edinburgh， Edinburgh UK |
|
|
|
|
Abstract Media plays a crucial role in an individual’s life. Media study is one of most significant fields to sociologists. This paper will focus on the issue of how media act as a set of social practices from three perspectives——political， sociological and developmental perspectives——regarding the development of media and media theory. It firstly seeks the links between media， power and ideology and explores how media can be viewed as the practice of power in classical political theory. It then sheds light on media as practice under the context of a global world from a developmental perspective， exploring how new media enables the audiences to become globalized citizens. Finally， the investigation examines how media act as the practice to influence individuals’ cultural and national identity construction from a sociological perspective. It concludes by suggesting that traditional media and new media are practices of power， globalization and cultural identity. It shows that media are the practice of power to disseminate ideology and distribute unequal social power relations under the framework of classical media theory in the historical contexts. However， as the development of new media， new media enable individuals to be media producer in a globalized context， and during such process individuals can obtain power from bottom-up. What’s more， in the process of identity construction， traditional media constructes a formed cultural identity while individuals’ diverse cultural identities are re-constructed by new media.
|
|
Received: 20 September 2018
|
|
|
|
| [1] |
Hu Yuting, Hong Jianzhong Ye Yiduo Chai Huanyou. Desire for Fame in the Era of Internet： Studies and Prospects[J]. journal1, 2021, 60(1): 174-182. |
| [2] |
Wang Bingquan. Evolutionary Logic and Trend of Political Science Research Methods——Based on Bibliometric Analysis of Chinese and Foreign Political Science Journals[J]. journal1, 2020, 59(3): 1-19. |
| [3] |
Huang Yonglin Yu Huan. Application of Intelligent Media Technology in the Communication of Chinese Intangible Cultural Heritages[J]. journal1, 2019, 58(6): 122-129. |
| [4] |
Tian Li Fang Fei. The Research Development of Electronic Colonialism Theory[J]. journal1, 2017, 56(6): 148-153. |
| [5] |
. [J]. , 2015, 0(6): 0-0. |
| [6] |
. [J]. , 2015, 0(6): 0-0. |
|
|
|
|
2018, Vol. 57 
