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| Public Deviation and Subject Distortion Risk in the Age of Algorithm Communication |
| Quan Yan1 Chen Long2 |
| 1.School of Journalism and Communication， Guangdong University of Foreign Studies， Guangzhou 510006；2.School of Communication， Soochow University， Suzhou 215006 |
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Abstract From the essence of constructing reality， the algorithm is a positive force of political communication， and the algorithm itself has become a new political form. In essence， the pursuit of efficiency in the current practice of algorithmic technology is the manipulation of the spiritual realm of human beings. The algorithm generates power space in the aspects of coding， programming， calculation， model， etc. It is the programmatic politics. The crux of the risk caused by algorithmic communication is that， it creates a political pseudo-environment that has superior persuasive power， which leads to the algorithm myths， shaping blind identity and netizen-political paranoid personality， creating a highly trustworthy political “simulated” environment. The personalization and commercialization of algorithmic communication lead to the loss of publicity and the risk of manipulation to users. From the perspective of risk prevention， it is necessary to raise the public’s awareness of the colonial risk of the algorithmic communication spirit and to think about the goal of transforming the political pseudo-environment through the governance of algorithmic communication.
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Received: 21 January 2019
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2019, Vol. 58 
