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| A Cultural Interpretation of Villagers’ Body Presentation in Rural Original Video Clip—— A Case Study of Representative Accountsand Videos in Kuaishou APP |
| Liu Na Li Xiaopeng |
| School of Journalism and Communication， Wuhan University， Wuhan 430072 |
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Abstract Under the influence of many factors， such as the lowering of technical threshold， the promotion of video platform and self-consciousness awakening of villagers， original video clip in rural areas springs up and becomes an important component of video clip that can not be ignored. A large number of rural residents settle in the Kuaishou APP ， and pick up mobile phones aiming at themselves or other people in the countryside， to show their lives or skills. Thus the body becomes an important symbol for villagers to narrate， as well as a way to construct the image of individuals and villagers， and to gain recognition and benefits. Under the scrutiny of audiences and the pursuit of personal interests， the bodies of villagers are alienated constantly. From the daily natural body to the spectacle performing body， the body gradually becomes a tool of performance. From the local space to the cyberspace and the urban space， the body presentation in the rural video clip essentially becomes a reflection of the current rural social and cultural order which are gradually passing away.
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Received: 16 April 2020
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2020, Vol. 59 
