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| The Value Appeal and Practical Character of Public Communication |
| Liu Jie |
| (School of Journalism and Information Communication，Huazhong University of Science and Technology，Wuhan 430074) |
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Abstract Although public communication gradually presents a relatively clear academic spectrum， it is still vague and endowed with a number of academic imaginations with different or even contradictory value orientations. In practice， it is also reduced to a purely technical understanding and application. Its value dimension and practical character are obscured， which limit the imagination space and value concern of communication research， and thus encounter “knowledge crisis”. Therefore， it is necessary to pursue and reiterate the value appeal and practical character of public communication. In terms of value appeal， public communication advocates the realization of public interest and common good through free speech and expression on the basis of public supremacy. In terms of practical character， public communication emphasizes the construction of public sphere and deliberative democracy through citizens’ participation and social actions. Reaffirming the value appeals and practical characters of public communication is conducive to alleviate its knowledge crisis.
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Received: 19 May 2021
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2021, Vol. 60 
