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| From On-Site to Online： The Media Presentation of Intangible Cultural Heritage and the Reconstruction of Sense of Place |
| Yu Huan |
| (School of Journalism and Communication， Central China Normal University， Wuhan 430079) |
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Abstract Intangible cultural heritage， as a special cultural entity， cultural practice， and cultural landscape in the perspective of daily life， has strong local attributes. As networked media technology continuously expands the boundaries of human perception and connectivity， the relationship between man and land exhibits a dynamic evolution from “global localization” to “local globalization”. Drawing on theories related to “sense of place” in human geography and adopting a perspective of body perception， this study explores how participants of intangible cultural heritage have changed from the “on-site” experience of the past to “online” experience. The research identifies three logical stages of the generation of digital sense of place： the overlap of place perceptions， the reconstruction of place images， and the reshaping of place symbols. It highlights how location-based media， social media， and audiovisual content collectively shape the sense of place. Furthermore， the study proposes different forms of cultural practices that connect man and land， from the dual perspectives of “guardians” and “wanderers” of intangible cultural heritage， which not only achieves relational extension through cloud sharing， but also realizes digital interaction through the layering of individual memories.
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Received: 03 April 2025
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2025, Vol. 64 
