To travel fast or slow？ A comparative study on tourists’ emotional differences under different travel paces based on AI travel itinerary analysis
WANG Chuhan1， ZHANG Chaozhi2， YANG Yufei1， XU Ding1,3
(1.School of Tourism Management， Sun Yat-Sen University， Zhuhai， 519082， China； 2.The Department of Tourism， Fudan University， Shanghai， 200433， China； 3.Key Laboratory of Sustainable Tourism Smart Assessment Technology， Ministry of Culture and Tourism， Zhuhai 519082， China)
Abstract：During the period of tourism transformation and development， the debate over whether to promote "fast travel" or "slow travel" highlights the necessity of studying the pace of tourism. This study investigates the emotional differences across different tourism paces， utilizing information extraction techniques from the large language model and emotion analysis methods to measure the tourism pace and tourists' emotions based on online travelogues. It is found that the pace of tourism significantly impacts tourists' emotions： slow-paced tourists experience higher positive emotions and lower negative emotions， while fast-paced tourists exhibit greater diversity in both positive， negative， and overall emotions. This study deepens the understanding of tourists' emotional patterns under different travel paces and responds to the industry's concern about the debate between fast and slow tourism， which provides reference value for optimizing tourism destination products.
王楚涵,张朝枝,杨羽菲,徐 鼎,. 旅游要快，还是要慢？——基于AI行程分析的不同旅游节奏游客情感差异比较研究[J]. 华中师范大学学报(自然科学版), 2025, 59(3): 437-446.
WANG Chuhan,ZHANG Chaozhi,YANG Yufei,XU Ding,. To travel fast or slow？ A comparative study on tourists’ emotional differences under different travel paces based on AI travel itinerary analysis. journal1, 2025, 59(3): 437-446.
2025, Vol. 59 
