Abstract：Based on the China Household Finance Survey (CHFS) data， this paper comprehensively investigates the influence of financial literacy on the commercial insurance decision-making of Chinese households. The research results demonstrate that financial literacy has significantly promoted both the probability and degree of household commercial insurance participation. Compared with protection-oriented insurance， financial literacy has a greater promoting effect on the probability and degree of participation in investment insurance. In terms of the influencing mechanism， financial literacy will promote household commercial insurance participation by enhancing residents' financial trust and risk preference. Heterogeneity analysis shows that financial literacy has a stronger effect on the probability and degree of households commercial insurance participation among middle-aged， high-wealth， and urban households than among young and old， low-wealth， and rural households. This research has reference significance for improving residents' financial literacy and household commercial insurance decision-making.
2025, Vol. 64 
