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| On the Creative Transformation and Innovative Development of Intangible Cultural Heritage in Cultural Industry |
| Huang Yonglin Ji Mingming |
| National Research Center of Cultural Industries， Central China Normal University， Wuhan 430079 |
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Abstract The creative transformation and innovative development of intangible cultural heritage (ICH) resources refers to exploiting the potential social and economic values by innovatively transforming original and creative ideas，which can promote the development of cultural industry. It includes the following main ways： First， productive projects in ICH can be directly used to develop cultural industry creatively； Second， cultural elements of ICH can fully be utilized to produce cultural products； Third， facing the modern social life， market economy and technology development， it will be necessary to protect and develop ICH creatively. Through transforming Chinese excellent cultural resources of ICH to industrial resources， it will fulfill the everlasting spread of ICH and rapid development of cultural industry.
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Received: 28 May 2018
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2018, Vol. 57 
