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Abstract Chinese film and television cultural communication is an area that the Confucius Institute should pay attention to and gradually establish standard in the process of continuous development. By examining the contents， forms and audiences of the Confucius Institute's overseas dissemination of Chinese film and television culture， this paper proposes that on the basis of improving cross-cultural communication awareness， the Confucius Institute should establish a resource base of relevant films and television programmes and cultivate related talents with interdisciplinary views. The Confucius Institute should also establish suitable intercultural communication models of Chinese film and television according to different regions， and develop targeted activities in a variety of ways， with the combination of Chinese learning and cultural communication， the integration of online and offline screening activities， the cooperation of independent promotion and foreign media publicity.
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Received: 21 May 2019
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2019, Vol. 58 
