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Abstract From the leading role of celebrities and influencers to the pursuit of ordinary netizens， there are profound political， economic and cultural reasons for the popularity of online imitation. Online imitation mainly includes the imitation in gender， age， occupation and image. It implies demands for the expression of political ideas and the contention for the right to speak， the transaction and realization of texts， and the shaping and maintenance of relationships. It is presented by the coding and transformation of new media technology. The distortion of online imitation leads to the loss of values， the decline in morals， lack of innovation and illegal traps. The outlet for online imitation lies in the rational use of imitation， giving full play to the positive effect of imitation， correcting the distorted imitation， creating a good communicative atmosphere， restoring the standard of innovation， transcending the flow logic， enforcing the copyright management， so as to create a colorful online subculture landscape.
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Received: 23 September 2022
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2022, Vol. 61 
