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| Research on Algorithmic Time and Its Rethinking |
| Quan Yan |
| (School of Journalism and Communication， Guangdong University of Foreign Studies， Guangzhou 510006) |
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Abstract Since time is a product of social construction， the society embedded with algorithmic platforms has produced a new temporal system—the algorithmic time. Algorithmic time constitutes a fresh and powerful temporality that becomes the meter and scheduler of people's platform life. From the perspective of media archaeology， this technology will bring about cultural intervention embedded into the material world， and computing devices embedded with algorithm technology will change people's “inner sense of time”. With acceleration as the logic of algorithmic time， the more and more sophisticated computational models enriches cultural facts increasingly. Meanwhile， the discrete mechanism of algorithmic time creates appropriate opportunities that meet the user's preferences through the forced promotion of personalized moments， combined with the commercial purposes of the platform. When people give up the production of time to algorithmic machines， they become the most vulnerable link in the algorithmic time ecosystem. Enhancing the transparency of algorithms and breaking the link between platform capitalism and computationalist culture is the key to getting rid of the manipulation of technical time and regaining the diversity of time rhythms.
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Received: 28 March 2023
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2023, Vol. 62 
