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| Application of Intelligent Media Technology in the Communication of Chinese Intangible Cultural Heritages |
| Huang Yonglin Yu Huan |
| National Research Center of Cultural Industries， Central China Normal University， Wuhan 430079 |
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Abstract Intelligent Media is a comprehensive application of Mobile Internet， IoT (Internet of Things)， Big Data and Artificial Intelligence， and a new form of media featured by extensive human-machine interaction and collaboration. It plays the functions of information production， information experience，information push，information storage and information utilization through intelligence mediums and platforms. The application of Intelligent Media in the inheritance of intangible cultural heritages， on one hand， breaks through people’s cognitive structure of cultural communication， making the inheritance subjects of intangible cultural heritages multiple， the ways of communication diversified and the aesthetic experience more profound， and on the other hand， constructs a brand new communication form， making the communication of intangible cultural heritages faster， more efficient and accurate. Intelligent Media may be used to build a larger cultural platform， stimulate broader cultural consumption，convert more cultural resources so as to promote more effective communication and superb utilization of intangible cultural heritages.
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Received: 29 November 2019
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2019, Vol. 58 
