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| Research on Tourism Development of Folk Literature Resources from Cultural Stratification Perspective ——Taking the Legend of Mulan in Huangpi as an Example |
| Chen Bo Xie Duan |
| National Institute of Cultural Development， Wuhan University， Wuhan 430072 |
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Abstract With the continuous integration of intangible cultural heritages and tourism， folk literature is becoming an important resource for local tourism development. Meanwhile，it is nothing new to see phenomena that emphasize development and ignore protection. How to optimize the development of tourism on the basis of protecting intangible cultural heritages is an important issue. This paper absorbs the theory of folklore and constructs the cultural stratification model of folk literature tourism development. By interpreting the interaction among the folk culture layer，the popular culture layer and the elite culture layer of folk literature，it explores how to keep balance between the protection and development. Based on a case study of the legend of Mulan in Huangpi， it proposes optimization measures including cognition development， supervision mechanism，group cooperation and business strategy.
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Received: 29 November 2019
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2019, Vol. 58 
