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| The Communication Strategies of Intangible Cultural Heritage Video Resources from the Perspective of Intelligence |
| Zhuang Wenjie Tong Mingwen |
| Faculty of Artificial Intelligence in Education， Central China Normal University， Wuhan 430079 |
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Abstract In the era of Big Data， the research on video communication of intangible cultural heritage from an intelligent perspective is conducive to stimulating the potential of video as a cultural carrier， further highlighting the audience’s dominant position in communication， and is a concrete embodiment of the deep integration of culture and technology. The core of the intelligent communication of intangible cultural heritage video lies in the integration of resources， audience and engine， which is mainly reflected in the following aspects. Firstly， it clarifies the representation form and inherent logic of intangible cultural heritage video， and constructs a structured and visual video network through the comprehensive application of metadata， resource ontology and semantic association. Secondly， the commonness of the target audience is refined， and the initial description and dynamic correction scheme of the audience’s personality are established from the aspects of demand target， access style and cognitive state by using data mining and quantitative analysis methods. Finally， based on the interaction law of communication elements， a series of problems in the implementation of intelligent communication engine are solved from two dimensions of content intelligent generation and resource intelligent adjustment.
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Received: 19 July 2021
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2021, Vol. 60 
