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| Dynamic Mechanism and Policy Path of the Integration of Culture and Tourism in Rural Revitalization： A Macro Framework |
| Fu Caiwu Cheng Yumei |
| (National Institute of Cultural Development， Wuhan University， Wuhan 430012) |
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Abstract Promoting the development of the integration of rural culture and tourism is one of the effective ways to accelerate rural vitalization. This integration requires Chinese researchers to provide clear answers both in theory and policy making to the questions， such as what is the internal driving force that rural culture-tourism integration， and what is the theoretical basis for the policy making of the state？ The rural areas are the centralized carrier of Chinese farming culture，and also a “home to memory” for the consumers of cultural tourism. The prevalent existence of farming culture in social consciousness is the source of power to promote the integration of rural culture and tourism. The planning of rural areas needs to base itself upon the objective of the integration of culture and tourism， presents in multi-dimensions of specific spatial structures the symbols of farming culture， and constructs specific cultural scenarios in rural tourism. When it comes to the policy design of the state，the government is required to coordinate from a macro perspective the resources of theoretical research，the tourism planning and the think tank， and introduce the construction methods of new rural areas. Meanwhile，the government should guide the establishment and improvement of the rural economic community and cultural community to form the legal basis for the cooperation of rural communities and commercial institutions. Under these circumstances， cultural enterprises can be introduced， so as to set up a comprehensive service platform to strengthen the ability to implementation of rural cultural tourism projects.
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Received: 22 November 2021
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2021, Vol. 60 
