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| Laws and Strategies of the Modern Transformation of Traditional Ethnic Minority Culture——A Case Study of Enshi Tujia Girls’ Gala |
| Bi Man |
| (College of Literature and Communication， Hubei Minzu University， Enshi 445000) |
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Abstract Against the backdrop of the great development of cultural industry， the exploration of an effective exploitative modes and the realization of the industrial transformation of cultural resources has become both an inevitable choice in our development of a unique cultural industry and a necessary demand on our cultural inheritance and development. The modernization of Enshi Tujia girls’ gala，a unique festival culture in Enshi area， Hubei Province，is actually the gradual process of industrialization. This work borrows Bourdieu’s “Field”- “Capital” theory and conducts a systematic analysis of the transformation of the traditional minority culture，taking Enshi Tujia girls’ gala as a case study. The transformation has experienced a modern construction and it is displayed in four aspects， namely the displacement of activity space， the reconstruction of the form and content，the alteration of subjects， and the enhancement of functional values. They reflect the law of transformation from the field of life to that of economy， and from the cultural resources to cultural capitals. The main strategies for the transformation are as follows：to awaken the “collective memory” with the national culture to enhance the national cohesion；to create the unique products with different representations to achieve cultural industrialization. In the process of transformation，the national cultural values ought to be fully respected， in order to avoid conflicts between economic desires and the cultural basis.
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Received: 22 November 2021
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2021, Vol. 60 
