Research on tourist classification of smart scenic spots based on tourist perception： a case study of Tengwangge scenic spot
MA Xiaolong1,2， LE Zina1， GUO Jiaxin1， Yu Yifeng2,3
(1.College of Tourism and Service Management， Nankai University， Tianjin， 300350； 2.School of Tourism Management， Hubei University， Wuhan， 430062； 3.Hubei Digital Culture and Tourism Research Institute， Wuhan， 430062)
Abstract：Tourists are the core service object of smart tourist attractions. Exploring the experience preferences of different types of tourists for smart tourism can provide guidance for the construction of smart tourist attractions from the perspective of demand. Taking Tengwangge scenic spot as an example， this paper uses factor analysis and cluster analysis to classify tourists in the scenic spot based on tourists' perception of the intelligence degree of scenic spot， and explore the needs and experience preferences of different types of tourists. The research results show that tourists' perception of the intelligence degree of Tengwangge scenic spot includes three dimensions， namely， intelligent facilities， intelligent service and intelligent product. Tourist' perception scores are generally higher. According to the difference of perception dimensions， the tourists can be divided into four types： tourists with fuzzy perception， tourists with active participation， tourists with primary experience and tourists with deep experience. Besides， there are significant differences between different types of tourists in terms of gender and education level. According to the research results， the degree and level of tourists' demand for smart tourism are the factors that affect its classification. Scenic spots should carry out refined tourist management and precise marketing based on the characteristics of tourists' needs.
马晓龙,乐子娜,郭嘉欣,余意峰,. 基于游客感知的智慧景区旅游者分类研究——以滕王阁景区为例[J]. 华中师范大学学报(自然科学版), 2025, 59(3): 462-470.
MA Xiaolong,LE Zina,GUO Jiaxin,Yu Yifeng,. Research on tourist classification of smart scenic spots based on tourist perception： a case study of Tengwangge scenic spot. journal1, 2025, 59(3): 462-470.
2025, Vol. 59 
