Abstract：The market of painting and calligraphy in the late Qing Dynasty witnessed a new development opportunity， and the rise of modern publishing paved a convenient way of selling arts for painters and calligraphers. The painters and calligraphers started to expand the commercial market by means of carrying remunerations in mass paper media. The diversity of remuneration advertisements reflects the then painters and calligraphers’ different attitudes towards sales promotion.
陶小军 刘中兴. 个性化与商业化：晚清书画市场润例考察[J]. 华中师范大学学报（人文社会科学版）, 2017, 56(4): 121-126.
Tao Xiaojun Liu Zhongxing. Individualization and Commercialization： A Study on the Remunerations in the Market of Painting and Calligraphy in the Late Qing Dynasty. journal1, 2017, 56(4): 121-126.
2017, Vol. 56 
