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华中师范大学学报(自然科学版)  2022, Vol. 56 Issue (6): 1052-1063    
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革命历史题材剧对相关红色旅游景点网络关注度的影响研究——以《觉醒年代》为例
张鸿浩1,2, 胡 静1,2, 刘海朦1,2, 张寅颖1,2, 李思男1,2, 李笑玲1,3
(1.华中师范大学城市与环境科学学院, 武汉 430079; 2.中国旅游研究院武汉分院, 武汉 430079;3.华中师范大学地理过程分析与模拟湖北省重点实验室, 武汉 430079)
Influence of revolutionary historical dramas on the network attention of related red tourist attractions: a case study of The Age of Awakening
ZHANG Honghao1,2, HU Jing1,2, LIU Haimeng1,2, ZHANG Yinying1,2, LI Sinan1,2,LI Xiaoling1,3
(1.College of Urban and Environmental Science, Central China Normal University, Wuhan 430079, China;2.Wuhan Branch of China Tourism Academy, Wuhan 430079, China;3.Key Laboratory for Geographical Process Analysis&Simulation Hubei Province, Central China Normal University ,Wuhan 430079, China)
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摘要 革命历史题材剧在促进大众情感认知和文化认同、激发旅游需求、增强红色旅游景点吸引力等方面发挥着重要作用.该文以重大革命历史题材剧《觉醒年代》为例,以2020—2021年相关红色旅游景点百度指数为数据基础,采用赫芬达尔指数、空间自相关、回归分析等方法探讨革命历史题材剧对其相关红色景点网络关注度时空特征的影响.研究发现:1) 《觉醒时代》播出后,相关红色景点网络关注度与播出前同期水平相比显著增加,且非知名景点的增长幅度大于知名景点;年内均衡程度变动较小,年内分布趋势呈现倒“U”型分布;2) 《觉醒时代》播出后,相关红色景点网络关注度空间集聚程度提升,冷热点空间格局较为稳定,呈现胡焕庸线分割特征,热点区主要集聚在长江中游城市群及邻近区域;延乔路、龙华烈士陵园、毛泽东故居网络关注度的空间响应较为明显;长江中游城市群网络关注度的提升较为显著;3) 《觉醒年代》相关联旅游景点的平均每日互联网关注度与电视剧的受欢迎程度呈正相关.
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张鸿浩
胡 静
刘海朦
张寅颖
李思男
李笑玲
关键词 红色旅游景点 网络关注度 时空特征 百度指数 觉醒年代    
Abstract:Revolutionary historical dramas play an important role in promoting public emotional cognition and cultural identity, stimulating tourism demand and enhancing the attraction of red tourist attractions. In this paper the major revolutionary historical drama The Age of Awakening is taken as an example. Based on the Baidu index of relevant red tourist attractions in 2020-2021, and adopting the methods of Herfindahl index, spatial autocorrelation and regression analysis, the influence of revolutionary historical drama on the spatial-temporal characteristics of the network attention of its related red tourist attractions is explored. The findings are as follows. 1) After the broadcast of The Age of Awakening, the network attention of related red scenic spots increases significantly compared with the level of the same period before the broadcast, and the growth of non-well-known scenic spots is greater than that of well-known scenic spots. The annual equilibrium degree changed little, and the annual distribution trend showed an inverted U-shaped distribution. 2) After the broadcast of The Age of Awakening, the concentration degree of network attention space of relevant red scenic spots is improved, and the spatial pattern of cold hot spots is stable, showing the characteristics of Hu Huanyong line segmentation. Besides, the hot spots are mainly concentrated in the urban agglomeration in the middle reaches of the Yangtze River and its adjacent areas. Yanqiao Road, Longhua Martyrs' Cemetery and MAO Zedong's former residence have obvious spatial response to network attention. The network attention of urban agglomerations in the middle reaches of the Yangtze River is significantly improved. 3) The average daily Internet attention of tourist attractions associated with The Age of Awakening is positively correlated with the popularity of the TV series.
Key wordsred tourist attractions    internet attention    spatial-temporal characteristics    Baidu index    The Age of Awakening
收稿日期: 2022-12-12     
引用本文:   
张鸿浩,胡 静,刘海朦,张寅颖,李思男,李笑玲,. 革命历史题材剧对相关红色旅游景点网络关注度的影响研究——以《觉醒年代》为例[J]. 华中师范大学学报(自然科学版), 2022, 56(6): 1052-1063.
ZHANG Honghao,HU Jing,LIU Haimeng,ZHANG Yinying,LI Sinan,LI Xiaoling,. Influence of revolutionary historical dramas on the network attention of related red tourist attractions: a case study of The Age of Awakening. journal1, 2022, 56(6): 1052-1063.
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https://journal.ccnu.edu.cn/zk/CN/     或     https://journal.ccnu.edu.cn/zk/CN/Y2022/V56/I6/1052
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