Abstract：In order to explore the influence of destination image and tourist satisfaction on tourism involvement and revisit intention， Xinjiang inbound tourists are taken as the research object. The structural equation model is applied from the empirical angle， takeing destination image and tourist satisfaction as the intermediary variable， and tourism experience as the moderating variable. The interaction mechanism between tourism involvement and revisit intention is studed. The results are shown as follows. 1) Tourism involvement has a positive impact on destination image and tourists' satisfaction， but there is no direct relationship between tourism involvement and revisit intention. 2) Destination image and tourists' satisfaction have a full mediating effect between tourism involvement and revisit intention. 3) Tourism experience has a moderating effect between tourism involvement and tourists' satisfaction and revisit intention. Based on this， relevant suggestions are put forward in order to provide theoretical basis and decision-making reference for Xinjiang tourism destination management.
2022, Vol. 56 
