Study on tourism destination evaluation based on web reviews——taking 31 provinces in China for example
GONG Jian1,2， YANG Shuyue1,2
1.College of Urban and Environmental Science， Central China Normal University， Wuhan 430079， China；2.Wuhan Branch of China Tourism Academy， Wuhan 430079， China
Abstract：In order to innovate the research method of tourism destination evaluation， this paper evaluates tourism destination from two dimensions， i.e. scale and quality， and proposes an Attention-Satisfaction Analysis (ASA) model based on tourism web text. 1,368,052 effective comments of 23,496 tourist attractions are collected and a foundation database of 31 provinces in mainland China is founded by integrating the comments from 8 main online travel platforms. The development level of provincial tourism destination is analyzed by modeling and visualization. The analysis result shows that： 1) network tourism attention rates present long-tail distribution and polarization characteristics， approximately 10% hot tourist attractions accounting for 80% online travel comments； spatial concentration of popular tourist attractions decreases from eastern regions to central regions and then to western regions； 2) there are significant differences between different kinds of tourist attractions in terms of online tourism attention and satisfaction rate； tourists hold different positive and negative emotional characteristics to different types of tourist attractions. Based on the analysis of the characteristics and the ASA positioning analysis result of 31 provinces， the tourism development optimization path is put forward for 31 provinces in China mainland.
龚 箭,杨舒悦,. 基于网络评论的旅游目的地评价研究——以我国31个省市自治区为例[J]. 华中师范大学学报(自然科学版), 2018, 52(2): 279-286.
GONG Jian,YANG Shuyue,. Study on tourism destination evaluation based on web reviews——taking 31 provinces in China for example. journal1, 2018, 52(2): 279-286.
2018, Vol. 52 
