Abstract：Considering the difference of hybrid channel sales prices and consumers' low carbon preference under carbon cap constraint， the models of carbon reduction technology innovation investment on hybrid channel supply chain are established under the government different subsidies for carbon emission reduction， and the sales and decision of carbon emission reduction of hybrid channel supply chain are studied. The results show that no matter which subsidy mode is adopted， the hybrid channel supply chain is able to be coordinated with two part tariff contract. When a certain condition being met， the carbon emission reduction rate and total market demand of hybrid channel supply chain are higher under carbon cap compared to carbon-free constraint. No matter what kind of subsidy mode is adopted， the carbon emission reduction rate is a decreasing function of carbon quota， while the profit is its increasing function， and its relationship with the market demand follows the U-shaped pattern. The carbon emission reduction rate and direct marketing channel market demand is the decreasing function of channel competition intensity， while the traditional channel demand and profit present the U type relationship. The carbon emission reduction rate， market demand and profit are the increasing function of government subsidy and consumers' low carbon preference.
覃艳华,曹细玉,曹玮嘉. 碳限额约束下考虑政府补贴和消费者低碳偏好的混合渠道供应链决策与协调[J]. 华中师范大学学报(自然科学版), 2020, 54(6): 1033-1044.
QIN Yanhua,CAO Xiyu,CAO Weijia. Decision and coordination of hybrid channel supply chain with consumers' low carbon preference and government subsidies under the carbon cap. journal1, 2020, 54(6): 1033-1044.
2020, Vol. 54 
