Operational type of rural tourism：connotation， types and mechanism
LU Lin1， LI Tianyu1,2， REN Yisheng3， FU Linrong1
(1.School of Geography and Tourism， Anhui Normal University， Wuhu， Anhui，China 241002；2.School of Urban and Regional Science， East China Normal University， Shanghai，China 200241；3.School of Economics and Management， Anhui Normal University， Wuhu， Anhui，China 241002)
Abstract：The concept of “type of operation” provides an important theoretical basis and theoretical basis for understanding， expounding and studying the occurrence and development of rural tourism， and is an important starting point for rural tourism research. By digging the connotation of type of operation， this article introduces type of operation to rural tourism research， and analyzes the concept connotation， main types and evolution mechanism of operational type of rural tourism(OTRT). The results are shown as follows. 1) OTRT refers to the rural tourism business form formed by the combination of elements in order to adapt to the changes in rural tourism market demand. It has the characteristics of market， resource， evolution， and composite. 2) OTRT mainly include farmhouses， rural homestay， rural boutique hotels， campsites， scenic roads， traditional villages and towns， pastoral complexes， tourist towns and other types of operation. Different types of operation reflect the element composition， element combination mode， element combination subject， spatial form and business characteristics of rural tourism development. 3) The evolution of OTRT are the result of the comprehensive effects of development factors， market demand， tourism enterprises， government policies and other factors， which constitute the basic force， decisive force， subjective force and dominant force of the evolution of OTRT.
2022, Vol. 56 
