A research on sustainable development of Enshi forest therapy tourism based on SWOT-AHP model
PI Pengcheng1， ZENG Min2， HUANG Changsheng2， SHI Huanhuan1， HOU Qingqin1， PENG Hongxia1
(1.School of Geography and Information Engineering，China University of Geosciences (Wuhan)， Wuhan，China 430074；2. Wuhan Geological Survey Center，China Geological Survey，Wuhan，China 430205)
Abstract：Forest therapy is a new industry which is based on forest ecological environment. With the purpose of pursuing health， it integrates forestry， health services and tourism. As the tourism industry is increasingly developing into the pillar industry， forest therapy is also booming， and gradually becomes the core industry to promote the strategic goal of "rural revitalization" in Enshi Tujia and Miao Autonomous Prefecture. Research on its sustainable development is of great significance to the regional economic growth. This paper is based on the SWOT-AHP model and a combination of qualitative and quantitative methods. The advantages， disadvantages， opportunities and threats of sustainable development of forest therapy tourism in Enshi Tujia and Miao Autonomous Prefecture are analyzed and corresponding countermeasures are put forward. Finally， they are ranked from high to low： advantages， opportunities， disadvantages， threats. Among them， the sound climate is the biggest advantage of sustainable development of forest therapy tourism in Enshi Tujia and Miao Autonomous Prefecture， while the poor infrastructure and the lack of service system are the main disadvantages. The increase of market demand is the biggest opportunity. The difficulty in attracting investment and fund is the biggest threat. Furthermore， through the analysis of four quadrant coordinate method， the strategic coordinate P(x，y) is determined to P(0.367,0.301)， with the strategic strength factor of 0.949 5. It is concluded that as for Enshi forest therapy tourism， the competitive development strategy should be adopted to guarantee the sustainable development of Enshi tourism and promote the implementation of rural revitalization.
皮鹏程,曾 敏,黄长生,师环环,侯清芹,彭红霞. 基于SWOT-AHP模型的恩施州森林康养旅游可持续发展研究[J]. 华中师范大学学报(自然科学版), 2022, 56(1): 127-139.
PI Pengcheng,ZENG Min,HUANG Changsheng,SHI Huanhuan,HOU Qingqin,PENG Hongxia. A research on sustainable development of Enshi forest therapy tourism based on SWOT-AHP model. journal1, 2022, 56(1): 127-139.
2022, Vol. 56 
