Analysis of influencing factors of rural science and technology communication from the perspective of media contact
FAN Qing1， 2， HE Zhiwu3， GAO Shan2
(1.School of Literature and Media， Jingchu University of Technology， Jingmen， Hubei 448000， China；2.National Research Center of Cultural Industries， Central China Normal University， Wuhan 430079， China；3.School of Journal and Information Communication， Huazhong University of Science and Technology， Wuhan 430074， China)
Abstract：Agricultural science and technology is an important way for rural revitalization and development. In this article the effective configuration path of factors affecting the agricultural science and technology dissemination were explored from the media perspective through rural field survey and comparative system analysis method. This article aims at the problems in rural science and technology dissemination， such as the insufficiency of farmers’ individualized needs due to the asymmetry of information services， weak infrastructure of information service platforms， and weak comprehensive service function of scientific and technological information. It’s proposed that by attaching importance to the cultivation of rural farmers’ scientific and technological cultural knowledge， Strenghthening the construction of rural scientific and technological network facilities， enhancing the value of scientific and technological information content， and broadening scientific and technological dissemination channels， it’s able to improve the ability of scientific and technological information dissemination， promote the effective dissemination of agricultural scientific and technological information， and elevate the revitalization of agricultural science and technology.
范 青,何志武,高 山. 媒介接触视域下农业科技传播的影响因素研究[J]. 华中师范大学学报(自然科学版), 2022, 56(4): 594-602.
FAN Qing,HE Zhiwu,GAO Shan. Analysis of influencing factors of rural science and technology communication from the perspective of media contact. journal1, 2022, 56(4): 594-602.
2022, Vol. 56 
