Abstract：Ecosystem cultural services are closely linked to human values and behaviors. They are the key link between natural ecology and human behavior， and are of great significance to the construction of my country's ecological civilization. In this paper， Bayinbuluk， a World Natural Heritage Site in Xinjiang Tianshan Mountains， is taken as the research area to explore tourists' perceptions of the cultural service value of ecosystems in different dimensions. Structural equation models are used to investigate the main factors， influencing mechanisms， and influence paths that affect tourists' willingness to choose ecological consumption behaviors. The research results show that the cultural service value of the ecological system in the study area includes sense of place， educational value， and recreational value. The ranking of tourist perception level from high to low is recreational value， educational value， and sense of place. The ranking of tourists' ecological consumption behavior choice willingness is waste emission〉 meal〉 shopping〉 accommodation. The perception of place and the value of rest has a positive effect on tourists' willingness to choose ecological consumption behavior， but the relationship between the perception of educational value and the willingness of ecological consumption behavior is still unclear. Based on the research conclusions， policy recommendations are put forward to improve tourists' perception of the value of ecosystem cultural services， thereby enhancing their willingness to choose ecological consumption behavior.
郭晓彬,姚 娟,付鹏飞. 游客生态系统文化服务价值感知的生态消费行为选择意愿效应[J]. 华中师范大学学报(自然科学版), 2022, 56(5): 882-890.
GUO Xiaobin,YAO Juan,FU Pengfei. Willingness effect of ecological consumption behavior choices on the perception of cultural service value in tourist ecosystem. journal1, 2022, 56(5): 882-890.
2022, Vol. 56 
