Research on emission reduction decision with members' overconfidence in emission reduction effect of dual-channel supply chain
CAO Xiyu1， WU Xiaozhi1， HUANG Yimeng2
(1. Zhongshan Institute， University of Electronic Science and Technology of China， Zhongshan 528402， Guangdong， China；2.School of Management and Economics， University of Electronic Science and Technology of China， Chengdu 611731， China)
Abstract：In order to explore the impact of members' overconfidence in the emission reduction effect of dual-channel supply chain on carbon emission reduction decisions and the profits of these members， a dual-channel supply chain consisting of manufacturer and retailer is considered. The game models are constructed respectively for the combination of retailers and manufacturers with complete rationality and overconfidence， and the optimal decisions of the four situations are given. The optimal emission reduction rate is compared between the three overconfidence situations and the perfectly rational situation of both sides， and the relationship between the optimal emission reduction rate and the overconfidence coefficient is analyzed. The results show that no matter how the overconfidence coefficient changes， the optimal emission reduction rate and manufacturer's profit increase when the manufacturer has overconfidence， but decrease when only the retailer has overconfidence. Retailers' profits increase when only the retailer is overconfident and decrease when only the manufacturer is overconfident. In the four situations， the optimal emission reduction rate is negatively correlated with the proportion of consumers who prefer offline retail channels， but positively correlated with the cross-price elasticity coefficient among channels and low-carbon preference coefficient.
曹细玉,吴晓志,黄怡萌. 考虑双渠道供应链成员减排效果过度自信的碳减排决策研究[J]. 华中师范大学学报(自然科学版), 2025, 59(1): 70-82.
CAO Xiyu,WU Xiaozhi,HUANG Yimeng. Research on emission reduction decision with members' overconfidence in emission reduction effect of dual-channel supply chain. journal1, 2025, 59(1): 70-82.
2025, Vol. 59 
