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| The Emergence of E-sports Culture in Chinese Context |
| Liu Yutang Li Shaoduo |
| National Research Center of Cultural Industries， Central China Normal University， Wuhan 430079 |
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Abstract The generation rules of any cultural phenomenon in the world are similar， but every specific generation trajectory has its own character. With the growing size of the E-sports system and the increasing complexity of the related fields， the definition of the connotation of E-sports culture is also continuously extended and broadened. Using the Youth Sub-culture theory to analyze the E-sports culture can not answer the question of “what is E-sports culture”， but from the multiple perspectives of the Internet era， consumer symbols， identity， and ritual resistance， we could approach and understand the reality of E-sports’ culture better in the consideration of various cultural relations in Chinese context. At the same time， E-sports culture also starts a new cultural turn in the new era， gradually extending into a type of culture that complements and interacts with mainstream culture， which also constructs original experiences with global significance for Chinese youth sub-culture theory.
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Received: 16 April 2020
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2020, Vol. 59 
