Construction features and promotion strategies of foreign tourism image based on the comparison of supply and demand——a case study of Huangshan city， Anhui province
HU Mengjiao1， LIANG Yuelin1， ZHANG Yue2， HUANG Jianfeng2
1.China University of Geosciences College of Economics and Management， Wuhan 430074， China；2.Anhui Normal University College of Territorial Resources And Tourism， Wuhu， Anhui 241000， China
Abstract：Tourism destination image plays an important role in the decision-making of tourists' travel behavior， and the Internet is becoming an important way to promote the destination image. Taking Huangshan City of Anhui Province as an example， the projection image and perceived image of foreign tourism are analyzed and compared based on the content analysis of the English website of the tourist destination supplier and the blog travel of overseas tourists. It is found that the image of Huangshan City is focused on the construction of cognitive image， ignoring the construction of emotional image， and there are obvious differences between supply and demand in the cognitive image. Therefore， it is necessary to promote the construction of foreign tourism image from the aspects of catering to the preferences of overseas tourists， achieving the reproduction of cultural tourism， enhancing the emotional image communication and strengthening the reform of the supply side.
胡孟姣,梁玥琳,张 玥,黄剑锋. 基于供需对比的旅游目的地涉外形象建构特征及提升策略——以安徽省黄山市为例[J]. 华中师范大学学报(自然科学版), 2018, 52(2): 271-278.
HU Mengjiao,LIANG Yuelin,ZHANG Yue,HUANG Jianfeng. Construction features and promotion strategies of foreign tourism image based on the comparison of supply and demand——a case study of Huangshan city， Anhui province. journal1, 2018, 52(2): 271-278.
2018, Vol. 52 
