Abstract：Internet e-commerce has been deeply integrated with high-star hotel industry. Improving its performance is of great significance for promoting the high-quality development of high-star hotels. High-star hotels are chosed as the research object， and 29 indictors were identified to evaluate the performance of third-party trusteeship service providers of hotel e-commerce. Four performance factors were identified using factor analysis， which are overall improvement， core process， service capability and risk overcoming. On this basis， IPA is used to analyze the importance of performance evaluation factors in hotel e-commerce implementation and the actual performance of hotel agent service providers. The result reveals that actual performance of third-party operation trusteeship is weaker than that of hotel in evaluating the importance of indicators. Based on aforementioned empirical analysis， the corresponding strategies were put forward to enhance the high-quality development of third-party trusteeship service providers of hotel e-commerce.
周玲强,沈海莉,冯一鸣,王庭福,叶楚良,孙宏嘉. 高星级酒店电子商务第三方托管实施绩效的评价体系研究[J]. 华中师范大学学报(自然科学版), 2022, 56(1): 83-90.
ZHOU Lingqiang,SHEN Haili,FENG Yiming,WANG Tingfu,YE Chuliang,SUN Hongjia. Research on the evaluation index system of the implementation performance of high star hotel' s third-party trusteeship service providers. journal1, 2022, 56(1): 83-90.
2022, Vol. 56 
