Abstract：In recent years,all kinds of Tourism FSEs(Festivals & Special Events) which Wuhan has held up to several dozens,but it has not formed a Tourism FSEs brand that can represent Wuhan so far.This paper has proposed the design concept of Tourism(FSEs) brand of Wuhan on the basis of defining the function of Tourism(FSEs) for building the city tourist brand;holding the contradiction between the time limitation of the Tourism FSEs and long-term characteristic of the sustainable development for the local tourism brand,using the tourist image analytical method,has design of the Hallmark(FSEs) especially,has probed into the(FSEs) Serial Operation of Wuhan and the development tendency of Tourism FSEs briefly.
收稿日期: 2006-01-25
引用本文:
黄翔,成曦. 武汉旅游节庆品牌设计研究[J]. , 2006, 45(1): 0-0.
黄翔,成曦. Research on brand design of tourism festivals and special events in Wuhan. , 2006, 45(1): 0-0.
