A study on the differences in tourists' perception of the importance of host-guest interactive ways at B&Bs
LUO Wenting1,2， XIE Shuangyu1,2， LI Yajuan1,2， QIAO Huafang1,2， FENG Juan1,2
1.Wuhan Branch of China Tourism Academy， Wuhan 430079， China；2.The College of Urban and Environmental Sciences， Central China Normal University， Wuhan 430079， China
Abstract：The quality of host-guest interaction in the homestay inn has greatly affected the tourists' experience and the development of the homestay inn industry. Using network texts as raw data the dimension of host-guest interaction of object interaction， behavior interaction， information interaction and emotional interaction are constructed. Through independent sample t-test and one-way analysis， tourists' perceptions of the importance of host-guest interaction ways and their differences are explored. This paper draws the following conclusions. Tourists have a higher awareness of the importance of interactive ways， and the most important interactive way is information interaction. Female tourists pay more attention to information interaction， and young tourists pay more attention to object interaction and emotional interaction， while older tourists and high-income tourists pay more attention to behavior interaction. Tourists who travel alone， with friends， with family， or in groups pay more attention to behavior interaction than those who travel in other ways， such as travel on business and travel as a couple. Finally， some suggestions are made for the owner of the hotel to optimize the host-guest interaction.
罗雯婷,谢双玉,李亚娟,乔花芳,冯 娟,. 旅游者对民宿中主客互动方式重要性的感知差异研究[J]. 华中师范大学学报(自然科学版), 2020, 54(6): 1004-1014.
LUO Wenting,XIE Shuangyu,LI Yajuan,QIAO Huafang,FENG Juan,. A study on the differences in tourists' perception of the importance of host-guest interactive ways at B&Bs. journal1, 2020, 54(6): 1004-1014.
2020, Vol. 54 
