A study on the evaluation of tourist satisfaction and its influenceon the intention to revisit destination：taking 5A scenic spots in Wuhan as examples
YANG Fan1， 2， FENG Juan1， 2， XIE Shuangyu1， 2， GONG Jian1， 2
(1.The College of Urban and Environmental Science， Central China Normal University， Wuhan， China 430079；2.Wuhan Branch of China Tourism Academy， Wuhan， China 430079)
Abstract：With the serious homogenization of tourist attractions， most 5A scenic spots suffer from a low rate of revisiting. Taking Wuhan 5A scenic spot as an example and selecting 2019 Hubei Province tourist satisfaction survey data as the data source， frequency analysis， variance analysis， factor analysis， correlation analysis and logistic regression analysis are conducted using SPSS to explore the influence mechanism of tourist satisfaction on revisit intention. Conclusions are as follows. 1) The evaluation index of tourists' satisfaction with Wuhan 5A scenic spots is able to be divided into eight dimensions， such as entertainment activities and shopping experience. Tourists gave the highest score to tourism resources， while gave the lowest score to satisfaction prices at scenic spot. And all dimensions of satisfaction evaluation are positive. 2) Although the satisfaction evaluation of the scenic spots is multi-dimensional， only the entertainment activities， tourism resources， prices at scenic spot and supporting facilities of the scenic spot are significantly correlated with tourists' intention to revisit， and the degree of correlation decreases successively. 3) Overall satisfaction of tourists and the satisfaction of tourism resources， supporting facilities and prices at scenic spots positively affect the intention to revisit， and the degree decreases in turn. The satisfaction of recreational activities negatively affects the intention to revisit. 4) Although tourists' satisfaction with various dimensions of the scenic spot is mostly high， there is still a lot of room for improvement in overall satisfaction.Under the background of the current epidemic normalization， corresponding countermeasures and suggestions are put forward according to the above conclusions.
杨 帆,冯 娟,谢双玉,龚 箭,. 游客满意度对目的地重游意愿的影响研究——以武汉市5A级景区为例[J]. 华中师范大学学报(自然科学版), 2022, 56(1): 116-126.
YANG Fan,FENG Juan,XIE Shuangyu,GONG Jian,. A study on the evaluation of tourist satisfaction and its influenceon the intention to revisit destination：taking 5A scenic spots in Wuhan as examples. journal1, 2022, 56(1): 116-126.
2022, Vol. 56 
