Abstract：In this paper， taking the Hemu Village as a case and the videos on Douyin as research samples， the tourists’ perception images and emotional attributes to the Hemu Village were analyzed. Besides， the emotional attributes of video receivers were explored along with their attitudes towards the Hemu Village images which the tourists spread. ROST CM6.0 was used to analysis the word frequency and delphi method as well as text analysist were applied to establish the classification category. What’s more， ArcGIS spatial analysis technique was introduced to process and express the videos on Douyin about the Hemu Village， analyzing the spatiality of perception images and living place. Results show that the natural scenery and buildings are the major elements which under the gaze of tourists and the netizens. Besides， most of the tourists are from the more economically developed cities and most of them visit Hemu Village for entertainment. In addition， the dissemination of the Hemu Village image from Douyin has influenced the cognition and attitude of netizens， and stimulated them to visit the Hemu Village. However， the images of Hemu Village on Douyin are of little culture， and far from deep-level cultural communication of traditional villages.
李芳芳,彭 涛,陈月异. UGC短视频促进传统村落形象传播研究——以抖音平台上禾木村形象传播为例[J]. 华中师范大学学报(自然科学版), 2022, 56(5): 903-912.
LI Fangfang,PENG Tao,CHEN Yueyi. The analysis of UGC short videos promoting the image communication of traditional villages：a case of Hemu Village image communication on Douyin. journal1, 2022, 56(5): 903-912.
2022, Vol. 56 
